Social Impact

At Visita Colombia, impact is shared responsibility.

That’s why 15% of every purchase goes directly to families in Bahía Málaga, families I’ve worked with for years. Supporting their well-being in their own territory. Not only through specific projects, but by responding to everyday needs as they arise.

Protecting nature also means ensuring a dignified life for the people who protect it.

Adopt a mangrove in Bahía Málaga

Ongoing project

Entrada a los manglares en Bahia Malaga, Buenaventura, Colombia

Since 2016, I have been planting mangroves in Bahía Málaga in partnership with Econatal.

Today, the mission continues. Restoring vital coastal ecosystems while creating more stable income opportunities for local families.

Many community members rely almost entirely on whale-watching season to sustain themselves throughout the year. By adopting a mangrove, you help diversify income sources and strengthen long-term ecological restoration.

The goal is to expand restoration efforts and invite more people to be part of the impact. Bbecause the more we contribute, the stronger and more lasting the change becomes.

Projects implemented

1
projects completed
$1
USD raised
1
communities supported

Reconstruction and relocation of the kayak storage kiosk after coastal erosion

Juanchaco, Buenaventura Enero, 2025

Lugar de almacenamiento de kayaks reconstruido
Climate Adaptation · Community Infrastructure · Low-Impact Tourism

$1
USD raised
1
to reach the goal

In December 2024, the area experienced one of the strongest tidal surges in recent years, causing severe coastal erosion. The ocean washed away several homes in the community, including Willi’s house and the structure used to store kayaks.

This loss directly impacted one of the community’s key sources of income during the off-season, when there are no whale-watching tours.

To ensure the reconstruction of essential infrastructure for kayak storage, securing:

  • Proper protection of the equipment
  • Continuity of a local income source
  • The community’s economic resilience in the face of extreme climate events

In response, a crowdfunding campaign was launched to rebuild the infrastructure and ensure the continuity of this local economic activity.

A total of $487 USD was raised in just 18 hours, enabling a rapid community response.

  • Protection of a local income source, allowing kayak activities to continue during the off-season and reducing economic vulnerability after an extreme climate event.

  • Restoration of essential infrastructure damaged by coastal erosion, strengthening both economic and community resilience in the face of future climate events.

  • Preservation of low-impact tourism practices, ensuring proper storage of equipment while promoting a responsible relationship with the marine ecosystem.

  • Mobilization of solidarity and external support through crowdfunding, demonstrating the viability of community-driven rapid response mechanisms to climate emergencies.

Hydrophone for responsible whale watching and participatory marine science

Juanchaco, Buenaventura
October 1st, 2022

Responsible whale watching · Marine participatory science · Community-based tourism
1
community association supported
$1
USD raised
1
weeks to reach the goal

Whale watching in Juanchaco is one of the main economic activities between July and October. However, many tourism experiences can be intrusive, overlooking the fact that humpback whales arrive in these waters to give birth and teach their calves essential survival behaviors.

At the same time, community associations such as Econatal are committed to strengthening responsible whale-watching practices. Prioritizing meaningful encounters without pursuing, harassing, or altering the whales’ natural behavior.

  • To strengthen responsible whale watching by incorporating non-invasive listening tools that allow whales to be heard without disturbing their ecosystem.

  • To enhance the visitor experience by adding an educational and sensory component that fosters deeper awareness of marine life.

  • To support the economic sustainability of Econatal as a community-based association, enabling them to differentiate their services and increase the value of their offering.

  • To contribute to participatory marine science processes by facilitating the recording and documentation of whale songs for conservation and learning purposes.

A crowdfunding campaign was launched to acquire a hydrophone, audio recorder, SD memory cards, protective equipment, and a speaker. Essential tools to complement whale-watching excursions and enable the recording of whale songs.

Within two weeks, $348 USD was raised to purchase the equipment. Due to limited availability in Colombia, the devices were sourced from the United States.

The hydrophone was delivered to Econatal for use in both tourism activities and community-based learning and participatory science initiatives developed in the territory.

  • Enhanced whale-watching experiences through the integration of a non-invasive listening tool, allowing visitors to hear cetaceans and better understand their behavior.
  • Strengthened responsible tourism practices by reducing intrusive approaches and promoting respectful interaction with the marine ecosystem.
  • Increased value of community-based tourism services, economically benefiting Econatal through a differentiated and educational offering.
  • Contribution to scientific and community knowledge through the recording of whale songs and their integration into local educational processes.

Bridging the digital divide through a conservation lens

Juanchaco y Ladrilleros, Buenaventura
August 22nd, 2022

Pictures taken by Carol Michelle with her Moto G5 Plus

Digital access · Participatory science · Biodiversity conservation
$1
USD raised
1
children
1
weeks to reach the goal

In Juanchaco, Buenaventura, limited access to technology created barriers to consistent virtual education for children.

Many students depended on their mothers’ mobile phones. When their mothers were working, they were unable to attend online classes regularly or participate in complementary educational activities.

At the same time, there was an opportunity to initiate a participatory science program to document species in one of the most biodiverse yet under-documented regions in the world.

  • To guarantee continuous access to virtual education for children.
  • To use mobile technology as an educational and social inclusion tool.
  • To promote participatory science processes for documenting local biodiversity in one of the most biodiverse territories on the planet.

With the support of Motorola Colombia’s #PowerToEmpower program, access to 40 mobile devices was facilitated for children in Juanchaco, Buenaventura.

Additionally, 2 tablets and 1 laptop were collected to support educational activities.

To ensure proper functionality and durability, each phone required:

  • A SIM card with a $5 USD data credit

  • A waterproof protective case

  • Tempered glass screen protection

A crowdfunding campaign was launched to cover these additional costs, raising $320 USD.

  • Continuous access to virtual education for children.
  • Integration of mobile technology as a tool for learning and social inclusion.
  • Development of participatory science initiatives to document local biodiversity.
  • Effective collaboration between the community and the private sector through the #PowerToEmpower program.

Christmas for conservation

Juanchaco y Ladrilleros, Buenaventura
December 24th, 2021

Community conservation · Children & territory · Environmental education
1%
of the initial goal reached
1
children
$1
USD raised

Willi wanted to give a full Christmas outfit (shirt, pants, and shoes) to five children who spend their free time learning with him about conservation and caring for their territory.

I proposed including rain jackets as well, recognizing that supporting their participation in conservation activities requires adapting to one of the rainiest regions in the world.

Supporting these processes from childhood strengthens their connection to nature and their territory. It also contributes to creating positive pathways for growth in a region facing significant social vulnerability.

  • To provide waterproof rain jackets for children involved in conservation activities, enabling their continued participation in a highly rainy environment.

  • To support environmental education processes from an early age, strengthening their bond with the natural world.

  • To offer a meaningful Christmas gift as a gesture of care and community support.

  • To contribute to positive development alternatives in a context of high social vulnerability.

A fundraising campaign was launched through Instagram stories, with the initial goal of purchasing clothing for five children.

The response was overwhelmingly positive. After reaching the original goal, fundraising continued, ultimately raising $590 USD, which allowed for the purchase of:

  • 66 full outfits

  • 7 additional pairs of shoes

  • 8 additional rain jackets

In total, 71 children from the region benefited — far exceeding the original goal of five.

An additional $40 USD was raised to cover shipping costs from Bogotá to Juanchaco.

Clothing was distributed door-to-door in Juanchaco and Ladrilleros.

  • Strengthened community conservation processes by equipping children actively involved in environmental activities with appropriate rain protection.
  • Ensured continuity of children’s participation in conservation efforts despite extreme weather conditions.
  • Provided basic protection and well-being through the delivery of Christmas gifts.
  • Supported positive developmental pathways in a context of high social vulnerability.
  • Activated solidarity networks, demonstrating the power of digital communication to respond to real territorial needs.
  • Expanded the project’s reach by more than 1,300%, benefiting 71 children instead of the original five.

Access to education in isolated territories with a gender and conservation lens

Archipiélago de La Plata, Buenaventura
January 25th, 2020

Access to education · Gender equity · Community-based conservation
$1
USD raised
1
families supported
1
books

In May 2019, the school in the Archipiélago de La Plata collapsed. I learned about the situation in July while visiting the community during a tour.

During that visit, several mothers shared that students were attending classes only a few days per week, rotating between different homes.

They also expressed the desire to create a community library that would ensure access to education and include books free of gender stereotypes — so that girls would not feel limited when imagining their future.

  • To create a community-led educational alternative in the absence of formal school infrastructure.

  • To integrate a gender equity approach into available educational materials for children.

  • To support a locally led initiative responding to territorial isolation and limited educational access.

A community library was established through partnerships with Colegio Colombo Gales and Colegio Corazonista in Bogotá, which collectively donated 545 books.

Construction of the library space in La Plata was carried out by a local woodworker, supporting his transition toward legal economic activities and contributing to forest protection efforts.

To transport the books, requiring two boat transfers from Buenaventura, $255 USD was raised. Five travelers also supported the delivery and organization of the books within the community.

Funds were also used to cover construction costs for the library within the community center.

The timing proved critical, as the pandemic left the community without internet access and with limited diesel-powered electricity available only from 6:00 to 9:00 p.m., making physical access to books essential.

  • Sustained access to educational materials during the pandemic in a territory without internet coverage and with limited electricity access.
  • Promotion of gender equity from early childhood through educational content free of restrictive stereotypes.
  • Strengthened community leadership, particularly among mothers driving local educational initiatives.
  • Creation of legal economic opportunities linked to forest conservation through the involvement of a local woodworker.

Safeguarding cultural heritage as a tool for social protection

Juanchaco, Buenaventura
October 6th, 2018

Intangible Cultural Heritage · Community arts education · Social protection through art
$1
USD raised
1
contributors
1
children supported

In July 2018, we attended one of the rehearsals at Doña Marina’s home alongside Dan Neville, a vibraphonist and marimba player from San Francisco who had studied the instrument for seven years and dreamed of playing it in Colombia’s Pacific region.

During that visit, we noticed that several instruments were damaged. Yet almost every afternoon after school, around 68 children gathered at her home to play music and dance.

The project centered on supporting Doña Marina’s community work as a cultural bearer of the traditional marimba music and dances of Colombia’s South Pacific, recognized as Intangible Cultural Heritage of Humanity, and on strengthening the safe space she creates by opening her home for these artistic processes.

  • To strengthen the continuity of traditional music and dance training processes in Colombia’s South Pacific.
  • To support Doña Marina’s role as a transmitter of intangible cultural heritage.
  • To use art as a tool for social protection and peacebuilding, offering children meaningful alternatives for their free time.
  • To reinforce recognition of local talent, affirming that their cultural knowledge is valued globally.

A crowdfunding campaign was launched to support the musical and cultural training processes of children in Juanchaco, Buenaventura. The goal was to help them continue preparing for their presentation at the Festival Folclórico Marimba y Playa, an annual event marking the close of whale-watching season.

Contributors from 10 different nationalities participated, raising $1,123 USD, which funded:

  • The production of a complete set of traditional instruments, cununos, guasas, bombo, and marimba, handcrafted by marimba player and artisan Alí Cuama from Buenaventura, strengthening his craft and ensuring high-quality, durable instruments.

  • The purchase of a clarinet.

  • Transportation of the instruments to Doña Marina’s home.

  • Continuity of artistic and cultural education processes outside the formal school system.
  • Active safeguarding of South Pacific intangible cultural heritage through intergenerational transmission.
  • Strengthening of the community’s cultural fabric through music and collective practice.
  • Consolidation of cultural education as a tool for peacebuilding and opportunity creation.
  • Creation of international connections that enabled the group Revelación del Pacífico to continue their musical journey and record in Cali alongside Dan Neville, a vibraphonist and marimba player from San Francisco, USA.

Conscious tourism and plastic reduction initiative

Ladrilleros, Buenaventura

July, 2016

Environmental Awareness · Responsible Travel · Plastic Reduction
1
travelers
1
tarps of plastic waste collected

The beaches and mangroves of Colombia’s Pacific coast receive large amounts of plastic waste carried by ocean currents from different parts of the world.

This pollution is often wrongly attributed to local communities, who face structural limitations in waste management due to their geographic isolation and the high cost of transportation. As a result, many communities resort to burning waste as a last alternative.

To raise awareness about plastic consumption and its environmental impact,  particularly among travelers, encouraging habit changes that begin at home and contribute to long-term reductions in marine pollution.

A responsible travel experience was designed where mornings were dedicated to plastic waste collection and afternoons to exploring Bahía Málaga.

Each day, four hours were allocated to clean-up efforts. One day on the beach and one day in the mangroves.

During these activities, visitors who were not originally part of the program voluntarily joined the clean-ups. In total, 20 large tarps of plastic waste were collected.

These efforts helped demonstrate that a significant portion of marine debris originates in large urban centers and directly impacts coastal communities and fragile ecosystems.

This became the first project implemented and marked a turning point for TripTrip, establishing early best practices in the territory. From this experience, internal policies were developed to reduce plastic consumption during trips and improve responsible waste handling.

Whenever plastic was consumed during a trip, it was transported back to Cali to be properly processed and delivered to recycling workers.

Travelers also received a reusable bottle (if they did not already have one) to encourage long-term habit change beyond the trip itself.

Local cooks were encouraged to eliminate single-use plastics and serve food in reusable dishware instead. A shift that was positively received by the community, reducing waste and lowering recurring expenses.

This initiative marked the beginning of a deeper environmental commitment, both for TripTrip as a travel agency and personally. Reinforcing the understanding that education is one of the most effective tools for addressing environmental challenges in remote destinations.

  • Increased environmental awareness among participating travelers and beach visitors who joined voluntarily.
  • Shift in perception regarding the origins of marine pollution, recognizing that consumption habits in urban areas play a major role.
  • Reduction of plastic use during TripTrip experiences, with all plastic transported back to Cali for responsible disposal and support of local recyclers.
  • Decreased waste generation at the destination, reducing environmental pressure on beaches and mangroves while generating organic word-of-mouth awareness.
  • Economic savings for local cooks by transitioning to reusable dishware and reducing dependence on single-use plastics.

Our Impact Framework

Environmental Protection

Protecting biodiversity while strengthening local stewardship

Economic Resilience

Diversifying community income through sustainable tourism.

Education & Access

Expanding learning opportunities in isolated territories.

Cultural & Social Protection

Safeguarding heritage and creating protective spaces for youth.

Conservation + Education + Economic Opportunity + Culture = Lasting Community Impact

Looking to develop a sustainable tourism project with real impact?

Tourism can be a powerful tool for change, when it is designed responsibly and implemented with intention.

If you’re seeking guidance to develop a sustainable, community-centered project with measurable impact, I’d be glad to collaborate.

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